Most business owners already have good ideas about what they could to do to become more profitable. Sometimes all they need is assurance that what they think is actually correct. Other times they have absolutely no idea what’s going wrong and they need an outside party to provide some clarity.

A good accountant will always be looking for revenue-maximizing and cost-efficiency opportunities. A good accountant should listen carefully and respect the business owner’s objectives.

If you don’t feel like you can have a frank and informative discussion with your accountant about any issue affecting your business, then you’re with the wrong accountant. Public accounting is about so much more than just compliance.

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